 “Success is not spontaneous combustion. You’ve got to set
yourself on fire.”
- Alex Benningfield
We listen to you. We learn your business. And we bring proven
successes to your marketing program.
Our diverse account experience includes national, regional and local
clientele ranging from local merchants to Fortune 500 companies
including, but not limited to, consumer, retail, packaged-goods,
business-to-business, politicals and non-profits.
Success Stories:
GNC
Situation: The local GNC retailer understood image advertising was
important to keep their name out there. However, locally, they
needed to build store traffic and increase Gold Card membership. New
membership was sluggish, and ad dollars to prospect new clients were limited.
Solution: CLR & Associates re-crafted their previous radio program
to utilize more stations for the same budget they had been using.
Only top-rated station formats, found through research, that were
proven to motivate their target customer were included in the buy.
CLR & Associates negotiated better costs, times of day, and spot
load to generate successful response for GNC.
Result: GNC currently enjoys a healthy, loyal Gold Card membership
base, with new customers being brought into the program every month.
In Year 2, the results afforded the local GNC to expand their ad
budget and add more months to their campaign.
Translated to National Client: This program worked so well in the
local market, that we translated it into a national program for a
national health supplement client, yielding up to 20% increase in
sales across key U.S. markets, in Wal-Mart, Walgreens, and other
locations where they are distributed.
Rose Harrison & Gilreath
Situation: A local law firm serving clientele in the northeast
North Carolina region. Need to generate inquiry and phone calls.
Their previous program generated an inconsistent level of calls,
with phone calls dropping off at unexpected times.
Solution: We audited their previous program. The analysis showed
that the way the schedules had been placed & negotiated generated
the inconsistent patterns. We re-structured their multi-media
program within their current budget level and increased their target
audience reach by 20%.
Result: More calls, more consistency. In addition, a new creative
look also has branded a powerful image for this client.
International Ballet Theater
Situation: The International Ballet Theater company was making its
debut appearance on the Outer Banks, NC with The Nutcracker
performance. About 2 weeks prior to the performance, less than 25%
of their tickets were sold, with no activity on further ticket
sales.
Solution: We enacted a multi-media public relations program
consisting of Television coverage on the local news, interviews on
all major Radio stations, Radio PSA’s, multiple press releases &
press coverage in all major Newspapers, speaking engagements to
local business organizations, distribution of performance posters in
key retail locations. Pre-show & post-show coverage.
Result: Total ticket sales at 94% with a Sell-out of the final
performance.
Robert Morris University
Situation: The university needed to increase enrollment in a
declining market, with no increase in ad spending. The program also
needed to embrace public relation opportunities.
Solution: CLR & Associates developed a strategic marketing &
advertising plan and executed programs that branded their message
and reached more of their target audience.
Result: Increased enrollment.
“As a result, Robert Morris’
reputation throughout Western Pennsylvania improved tremendously. I
expect the same results from her if you hired her firm.”
-
Mark Weinstein, Robert Morris University |
