 The
tools of the trade…
We provide professional, innovative and synergistic support to your
business. Every client uses our tools differently. Some use all of
them, others use some.
To name a few, the ranges of services that our clients use are:
- Full advertising & marketing services
- Segmented support to the client’s own “in-house agency”
- Project management
- Strategic planning services
- Media buying
- Consulting
- Custom programs
MARKETING
“Have a game plan but be ready to turn on a dime.”
- Don Shula
- Precision pinpointing of your target markets
- Audit current advertising program
- Customized strategic planning
- Research your competitive market
- Grand openings & Event planning
- Test marketing, new product development & roll-outs
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CREATIVE DEVELOPMENT
“It is insight into human nature that is key to the communicator’s
skill. For whereas writers are concerned with what they put in
writing, the communicator is concerned with what the reader gets out
of it.”
- Bill Bernback, Ad man
Customize a unique look for your business in all forms:
- Print, Radio, TV, Out-of-home, Direct Mail
- Websites
- Business cards, Letterhead, Signage, Brochures, Displays
- Logo identification & Package designs
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MEDIA PLANNING
“Opportunity is often missed by most people because it’s dressed in
overalls and looks like work.”
- Thomas Edison
- Zero based planning for all national broadcast, regional
broadcast, spot market broadcast, national and local print, outdoor,
bus boards, direct mail, online and promotions
- Seasoned expertise in selecting your best media vehicle(s)
- Proven formulas to determine the Reach & Frequency you need
- Objective cost analysis
- Media research pinpointing your best media
- Circulation analysis, ratings & more
- Seasoned experience to identify the most effective magazine,
newspaper, most effective show, best times of day, etc.
- We optimize every dollar of your ad budget to get the most return
on your investment
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MEDIA BUYING
“Half of my ad dollars are wasted. I just don’t know which half.”
–
John Wannamaker
Cynthia L. Reed & Associates puts the waste to work for you!
- We field the sales rep calls, freeing up your time to run your
business
- We secure skillfully negotiated rates for the media space & time
that best reaches your target
- We customize special package deals
- We develop value-added programs that add awareness to your
campaign.
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PUBLIC RELATIONS
“Reality is merely an illusion, albeit a very persistent one.”
–
Albert Einstein
- Press releases, Press conferences, PSA’s
- News interviews
- Community relations
- Ribbon-cuttings
- Crisis management
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STRATEGIC RESEARCH
“After viewing your research, the answers were easy…”
- Bob Connell,
Client
Primary & secondary research including:
- Brand equity
- Company branding
- Competitive strategies
- Corporate identity
- Focus groups/ interviews
- Local market analysis
- Market sales analysis
- New product launch
- Roll-out scenarios
- Situation analysis
- Target audience
- Test marketing
- Test translations
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